IMG_0529Not many people love the sales aspect of their jobs. In fact, some will say that it’s the least fun part of the job. There may be some truth in this, however, new sales are imperative to the growth of your company. And trying get your message across clearly and effectively to new customers can be one of the biggest challenges you face as a small business owner or entrepreneur.

As technology has affected everything around us, it may be time to use it to your sales advantage. Video technology has advanced right alongside other web-based strategies to engage with audiences far and wide. Case in point, YouTube now ranks as the 2nd most popular search engine in the world.

It’s no longer a matter of when do you jump in, but how quickly can get up-to-speed with the competition that has already adapted and reaped the benefits from their video content creation. Here’s a great example from Technicraft, a Peoria-based design and print shop that has created a warm, inviting introduction to their business that can be found on the homepage of their website.

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This article was created in collaboration with Videogenique, a PEN Partner. Find Videogenique in the PEN Directory.