John McKee has been in business development and sales field for over 25 years, has credited himself with over 25,000 sales meetings, and it’s his belief that nothing ever happens until the meeting is set. And no Business-2-Business sale is ever made without the meeting.
In his first book with the same title of that principle, Nothing Happens Until The Meeting Is Set, John covers a vast majority of his sales career in connecting people, businesses and products. The book outlines the following key aspects of business development:
- Purchase a Meeting Concept
- Business Networking
- Cold Calling
- Social Selling
With this effort, John hopes to help startups and entrepreneurs focus on any businesses number one mission which is to drive sales and new business. “No sale is ever made without a meeting. So we focus on the importance of arranging business meetings through cold calls, social selling and networking. This can help you with your business sales training, the sales process or both,” he mentions when we spoke about the book.
Although it came together quickly, this was a completely new pursuit for the lifelong entrepreneur. “It wasn’t a bucket list thing, but it’s pretty cool to now be able to say that I’ve written a book. I’m not a writer. It took every ounce of free time that I had to get it done in four months. I’ve had a lot of experiences over the past 25 years of doing business and I really I just hope that this can inspire and help others,” says John.
The freshly-minted author also gets a good seal-of-approval rating from one of ABC’s original Shark Tank “sharks,” Kevin Harrington:
“John McKee gets it. A masterful story, part life and part career. McKee shares his 26 year business journey as he connects thousands of people, businesses and products though meetings. As a result and with mentorship and reading books he finds his niche as a key person of influence in business development. And shares his 5-Simple Steps and Proven Techniques to Arranging Meetings.”
If you’re interested in learning more about how to become a better salesperson and grow your own business, pick yourself up a copy of Nothing Happens Until The Meeting Is Set on Amazon today!